The Luxury Bridal Couture Market: Personalization, Craftsmanship, and Business Sustainability in the Global Industry

Citation: Tetiana Kibkalo, "The Luxury Bridal Couture Market: Personalization, Craftsmanship, and Business Sustainability in the Global Industry", Universal Library of Business and Economics, Volume 02, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines the development of the luxury bridal couture segment within the global fashion industry, with an emphasis on personalization, professional craftsmanship, and sustainable business models. The purpose of the study is to identify the key factors of competitiveness in this segment and to analyze the role of individual designers in the transformation of the industry. The results demonstrate that the main success factors include an individualized approach to clients, a high level of technical expertise, and the ability to adapt to the demands of the international market. The practical significance of the work lies in the development of a couture business model that combines artistic value and economic sustainability.

Keywords: Bridal Fashion, Couture, Personalization, Fashion Business, Customer Experience, Garment Construction, Fashion Industry.

https://doi.org/10.70315/uloap.ulbec.2025.0202020