Comparative Analysis of Franchise and Independent Business in Nail Service

Citation: Mariia Khidirbekova, "Comparative Analysis of Franchise and Independent Business in Nail Service", Universal Library of Multidisciplinary, Volume 02, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

In this study a comprehensive comparative analysis of two leading entrepreneurship models in the nail services sector — the franchised network and individual private business — was conducted. The aim of the research is to identify and systematize the key economic, organizational-technical and qualitative indicators that shape competitive advantages and determine the sustainable development potential of each model. The methodological basis includes a systematic review of specialized scientific literature, analysis of industry reports and statistical data from recent years, as well as a detailed examination of the experience of implementing an innovative technique for caring for the periungual folds. The results obtained demonstrate that the franchising structure provides rapid network expansion and strengthening of brand image through the standardization of procedures and regulation of business processes whereas independent masters possess greater flexibility, the ability to experiment with technological techniques and to build long-term trusting relationships with clients through an individualized approach. It has been found that individual entrepreneurs who apply proprietary technologies aimed at strengthening the health of the nail plate achieve a higher level of client retention and ensure profit growth in the long term. The scientific contribution of the research lies in substantiating a methodology that serves as a crucial factor in enhancing the competitiveness of independent salons in the beauty industry. The practical significance of the work is manifested in the fact that its conclusions can serve as guidance for manicure studio owners, investors and researchers of contemporary business models in service industries.

Keywords: Nail Care, Franchising, Independent Business, Comparative Analysis, Beauty Industry, Business Model, Client Loyalty, Innovative Techniques, Profitability, Competitive Advantage.

https://doi.org/10.70315/uloap.ulmdi.2025.0202001