Role of the Representational Function of Security Services in Premium Casinos and Gaming Establishments

Citation: Maksym Ivanov, "Role of the Representational Function of Security Services in Premium Casinos and Gaming Establishments", Universal Library of Business and Economics, Volume 02, Issue 01.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines the representational function of security services in premium-segment casinos, drawing on the concepts of risk, contingency, and time. It sequentially reveals the distinctive features of the institutional environment in elite gambling establishments, where high expectations of VIP clients, strict regulation, and international competition coexist. The relevance of the topic is driven by the growing demand for exclusive services and the increasing requirements to maintain privacy and reputational stability in the premium segment. The author's hypothesis is that the representational function of security, being crucial for branding, contributes to strengthening the trust of VIP clients. The methodological basis of the study is an analysis of scientific publications. The results show that the security service plays a multi-level role, acting not only as a shield against crime and reputational risks but also as a brand ambassador that manages the timing and impressions of guests, thereby ensuring a harmonious balance between security and exclusive service. The findings are of significant interest to researchers and practitioners in strategic management, corporate control, and sociocultural analysis, as they provide deeper insights into the role of the representational function of security services in shaping the image and managing the reputational risks of elite casinos. In particular, the material will be useful for experts in security, brand management, and marketing, as well as for professionals developing regulatory recommendations to optimize internal control and enhance client trust in the premium segment of gambling establishments.

Keywords: Contingency, Risk, Time, Gambling Industry, Premium Casino, Representational Function of Security, Institutional Analysis, Branding, VIP Clients.

https://doi.org/10.70315/uloap.ulbec.2025.0201008