Fragrance in Floral Design: The Emotional Role of Natural Scent in Human Perception

Citation: Aleksandra Filatova, Svetlana Kolosova, "Fragrance in Floral Design: The Emotional Role of Natural Scent in Human Perception", Universal Library of Medical and Health Sciences, Volume 04, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Scent is a subtle but influential dimension of floral design that goes beyond visual aesthetics and encompasses the realm of emotional and psychological experience. While traditional approaches to floristry emphasize the visual component of composition (color and form), it is natural scent that plays a crucial role in shaping perception, activating memory, and modulating emotional states. This article explores the role of floral scent as a multisensory element that influences human perception through neuropsychological and associative mechanisms. The paper combines the results of modern research in the field of olfactory science, environmental psychology, and sensory practices. The conclusions of the paper also include the results of expert knowledge gained by the author in professional floristry practice. The results of the study show that natural floral scent enhances emotional sensitivity, enhances symbolic meaning, and contributes to a deeper sense of authenticity and presence. These results suggest that scent should be considered an integral component of floral design, rather than a secondary characteristic.

Keywords: Emotional Response, Floral Design, Floristry, Multisensory Experience, Olfactory Perception.

https://doi.org/10.70315/uloap.ulmhs.2026.0402003