SCOPE Methodology as a Model of End-to-End Governance of a Digital Company Based on Strategic Context and Cross-Functional Commitments

Alexandr Nagornyy

Citation: Alexandr Nagornyy, "SCOPE Methodology as a Model of End-to-End Governance of a Digital Company Based on Strategic Context and Cross-Functional Commitments", Universal Library of Business and Economics, Volume 03, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines the SCOPE methodology as a model of end-to-end governance of a digital company, grounded in strategic context, product logic, and a system of cross-functional commitments. The purpose of the study is to conceptualize SCOPE as a business operating system that connects market environment analysis, commitment formation, execution orchestration, performance assessment, and organizational learning. The relevance of the study is determined by the growing execution gap in digital companies, where functional KPIs may diverge from customer value, revenue, and market dynamics. The scientific novelty is expressed in interpreting the strategic narrative as a mandatory input into the management cycle and in extending the product approach to marketing, sales, service, and development. It is shown that SCOPE establishes a shared coordination language, blocks tasks that are not linked to commitments, reduces the risk of planning outside the context, and supports the company’s response to market shocks. Based on the case of Kolesa Group, the relationship between the model and increased platform governability, Discovery discipline, and quarterly reassessment of priorities is identified. The article may be useful to researchers in digital management, technology company executives, CPOs, product leaders, and specialists in organizational transformation.


Keywords: SCOPE, Strategic Context, Cross-Functional Commitments, Digital Company, Product Approach, Dynamic Capabilities, Performance Management, Orchestration.

Download doi https://doi.org/10.70315/uloap.ulbec.2026.0302007