Interrelation of Self-Efficacy and Cognitive Flexibility in Entrepreneurs

Citation: Sudakova-Zotova Iuliia, "Interrelation of Self-Efficacy and Cognitive Flexibility in Entrepreneurs", Universal Library of Business and Economics, Volume 02, Issue 03.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The paper substantiates the role of self-efficacy and cognitive flexibility as the primary psychological factors determining the success of entrepreneurial activity under conditions of increased uncertainty in the economic environment. The aim of the study is to analyze the influence of these constructs on the financial indicators of small and medium-sized business entities, as well as to assess the effectiveness of integrative psychological techniques aimed at their targeted development. The methodological basis includes a review of scientific publications in recent years devoted to self-efficacy, cognitive flexibility and entrepreneurship, as well as a comprehensive analysis of a practical case of the author’s program Raketa. The distinguishing feature of this program is its integration of psychotherapy and coaching methods, which enables a comprehensive impact on the motivational-volitional and cognitive processes of participants. During the study, quantitative and qualitative performance indicators of the program were analyzed: comparison of initial and subsequent financial results of entrepreneurs demonstrated a statistically significant positive correlation with increases in levels of self-efficacy and cognitive flexibility. The scientific novelty lies in the proposal of an integrative model of psychological support that enables decomposition of financial strategies and deep personal conflicts, thereby accelerating the achievement of business goals. It is concluded that comprehensive psychological interventions possess high practical significance for enhancing the resilience and efficiency of small and medium-sized enterprises. The presented results may serve as a valuable resource for other researchers, practitioners in the field of entrepreneurial psychology, business trainers, coaches and entrepreneurs seeking systematic improvement of their professional competencies.

Keywords: Self-Efficacy, Cognitive Flexibility, Entrepreneurship, Financial Psychology, Coaching, Psychotherapy, Decision Making, Financial Success, Psychological Barriers, Integrative Approach.

https://doi.org/10.70315/uloap.ulbec.2025.0203027