How to Avoid Blocking of Targeted Advertising

Mohammad Abbasi

Citation: Mohammad Abbasi, "How to Avoid Blocking of Targeted Advertising", Universal Library of Business and Economics, Volume 01, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

In the context of transformation of the digital advertising ecosystem driven by tightening regulatory norms and increasing user attention to personal data protection issues, the question of counteracting blocking of targeted advertising becomes especially relevant. The aim of the study is to construct and methodologically substantiate a holistic model capable of ensuring the resilience of targeted advertising strategies to blocking under strict requirements for protecting the confidentiality of user data. The methodological basis of the work includes a comprehensive analysis of profile scholarly publications, examination of key regulatory acts (in particular, GDPR and DMA), as well as analysis of practices and policies of leading global technology companies. The scientific novelty of the research consists in proposing an integrated strategic model of proactive compliance combining technical, ethical and creative components in a unified targeting management system, instead of the widespread reactive and narrowly focused solutions. The proposed model demonstrates that stable effectiveness of targeted advertising is ensured not by attempts to circumvent restrictions, but by building long-term engagement based on principles of transparency, mutual respect and value exchange. The practical significance of the work lies in the fact that its results may be used by marketers, digital communications specialists, advertising technology developers and scholars in the field of media communications to create more sustainable and ethically grounded advertising campaigns.


Keywords: Targeted Advertising, Ad Blocking, Data Privacy, GDPR, Cookieless, Privacy Sandbox, Advertising Ethics, First-Party Data, Advertising Policies, Digital Strategy.

Download doi https://doi.org/10.70315/uloap.ulbec.2024.0102013