Floral Trends: Viktoriia Perebyinis on Korean Style and its Impact on the American Market

Citation: Viktoriia Perebyinis, "Floral Trends: Viktoriia Perebyinis on Korean Style and its Impact on the American Market", Universal Library of Business and Economics, Volume 01, Issue 01.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines the phenomenon of the growing popularity of the Korean style of floristry and its impact on the flower market in the United States of America. The characteristic features of Korean floral design are analyzed, including an emphasis on packaging, texture, pastel palettes, and airiness of compositions. The goal of the study is to determine the channels of penetration and mechanisms of adaptation of Korean trends by American florists and consumers. The objectives include a description of the aesthetic principles of the Korean style, identification of the factors of its attractiveness to the American market, analysis of examples of its integration, and a discussion of market prospects. The study shows that Korean floristry, spreading through social media and educational platforms, offers new aesthetic solutions and opportunities for differentiation in the competitive US market. The results can be used by florists and flower industry participants to understand current trends and adapt their offerings.

Keywords: Floral Trends, Korean Floristry, K-Style, US Flower Market, Floral Design, Cultural Influence, Flower Packaging.

https://doi.org/10.70315/uloap.ulbec.2024.0101007